How to Split test
It’s well documented throughout the web about the pitiful conversion rates we can expect our sites to achieve. It seems that anywhere between 1 and 2% is the norm for most websites. You’ll always find sites that boast of their amazing conversions. Maybe these are true, maybe not. But there are something that I do know for certain, if you want to increase sales you have 2 options : accept these rubbish conversion rates and try to bring more traffic to your site or you can try to do something about it.
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