Microsoft learned how to turn a natural disaster into a PR disaster in one deft lesson this week after promising to donate a dollar for every re-tweet they got it received up to the staggering amount of $100,000 dollars. That’s less than ten dollars per head for those who are missing. Considering the company is worth $215,860,000,000 globally, and a large part of both their consumers and manufacturers are based in Japan then the paltry percentage seems less than generous, particularly since it was up to Twitter users to re-tweet the message in some colossally ill judged attempt to make Microsoft look good.
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