Effective communication is a vital key to success in so many areas, and when it comes to today’s business website, this fact is as true as ever. In fact, to assure successful communication in a website or elsewhere Forbes suggests considering the five Cs: clarity, concise communication, compelling communication, curiosity, and compassion. Aside from the five Cs, however, what are some great ways to further build communication into your business website? Consider these three, effective approaches.
Provide Direct Communication Methods
One of the best ways to show availability to communicate with site visitors is through the use of direct communications methods right on the site. Today’s business SMS service provider can setup sites with direct, on-site communication platforms like SMS chat and click-to-text. Being able to chat live, directly with the visitor or customer is about as available as it gets when it comes to great communication components on sites right now.
Be Generous with “Contact Us” and “About Us” Presentations
Some websites can present themselves with less than obvious paths for the visitor to take to find out more about them or to contact them. This can actually cause that company to lose credibility and even customers, as moving on to a different website of similar offerings is as quick as a click. So, be sure to make it easy, obvious, and inviting to visitors to be able to find out more about your company as well as to be able to get in touch if desired.
Don’t Forget the FAQ
Another, great communication addition to virtually any business website is that of the FAQ section. A “Frequently Asked Questions” section can provide unparalleled access to many of the questions visitors may commonly have thus heading off the need to seek out further communications. This then leads to easier decision-making for the visitor/customer, a better and more authoritative site experience, and even less employee time and resources devoted to answering repeat questions in the customer base. Linking the site’s “Contact Us” page or direct communications prompts to the FAQ page is even more convenient in case the visitor doesn’t readily find an answer to their question at the FAQ page.
Communication is incredibly important, especially to the success of business websites in today’s highly competitive markets. By being aware and thorough with effective communication components built into the website, business owners are taking a significant step toward staying at the head of the pack. These three methods of integrating more communication into your website can help to do just that.
