As a business owner, you know that your website is a place where you get to connect with consumers before they ever pick up the phone. By impressing them from the very start, you can ensure that you get the ability to service their needs. If you’re having trouble impressing users, here are four tips you can easily employ to get better conversion rates from your website.
Make It Easy to Navigate
This is such a simple concept that gets overlooked all too often. You want users to be easily able to navigate your website so they can find the information they’re looking for. The truth is if they can’t easily get around, they’ll just hit the back button in the search result and go to a competitor’s website. Testing is a great way to see how users maneuver your site and will reveal areas where navigation is difficult so you know what to address.
Ask for Their Phone Number
It’s very common practice for websites to ask for a visitor’s email address. This way, they can contact them about future promotions. However, not many websites are asking for phone numbers. With the help of a business SMS service provider, you can collect visitor phone numbers and text them future promotions. Texting is a great way to ensure that your potential consumers open your messages instead of them ending up in the spam folder.
Tell Them About Your Products and/or Services
The main reason that a consumer will look at your website is to ensure that you provide the product or service that they’re looking for. You may be surprised at how often a potential customer will use another company simply for the fact that they stated a specific service on their website that you didn’t. Be as specific as possible and let users know what you can do for them.
Use Testimonials
We’re in the digital age where people can easily see what other customers are saying about your business. They instinctively look for testimonials that will push them into purchasing your product and/or services. By adding some testimonials to your website, you can give users that extra push they need to make their purchase happen.
Your website is a vital part of your marketing strategy. It’s likely the first place that you’re going to actually connect with consumers, so you want to ensure your website is set up for success. The above are just four of the many things you can do to your website to ensure higher conversion rates.
