Keeping pace with the times, the web hosting industry has recently joined the environmental movement and has “gone green”. While on the surface this may seem a little confusing—as in how can a service be green—the core of the technologies at play here do require lots of energy. As such, making the environmentally friendly move to green web hosting not only helps preserve our resources and reduce our carbon footprints, it also shows your customers the type of eco-friendly company you are. This helps to improve customer relations and serves to increase sales.