Choosing a niche that isn’t overcrowded and one that you’re familiar with is an essential part of ensuring your website will be successful. By investing your time into keyword research and checking the backlink profiles of your would be competitors, you’ll be saving yourself a lot of hassle down the road. If you do this right, then you will be able to find a market that isn’t overcrowded and will provide you with a great wealth of potential visitors and customers. This is a delicate balancing act but choosing well in the first instance will make every subsequent part of building and promoting your site much easier.