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Just a few years ago, many large and small businesses could operate successfully without maintaining a strong presence on the web. Today that is not necessarily the case. Major retailers and start-up companies alike can benefit tremendously from sustaining an e-commerce identity, as it offers the potential to promote your brand to a seemingly limitless customer base. And while the process of building an online platform has largely been democratized by tools like user-friendly website and fee transaction programs, the quality of your web hosting service can make the difference between having an e-commerce website and using it to its fullest potential. If you’re interested in delving into the e-commerce market with a website of your own, take these considerations into account when choosing the web hosting option that best suits your needs.