The Verge is a relatively new tech website featuring reviews, news, interviews and videos in the grand tradition of sites like Wired, Engadget and Mashable. Founded by some of the more prominent members of Engadget included editor in chief Joshua, the Verge quickly became a hit and has managed to build a loyal readership in seemingly no time at all. The reason? Well a lot of it is likely down to the design choices on show at the Verge, though the content probably helps too. Let’s take a look at what this new tech site does well, and what we can learn from it when it comes to designing and running our own online enterprises.