Does your marketing campaign include using social media to reach out and connect with customers? If the answer is no then you may want to set your flux capacitor to 2012 sign up for Facebook. Believe it or not some webmasters are still not using social media to get new customers and grow their business. Even if you are using social media the question becomes are you using it to its fullest potential. One really powerful way to succeed with social media is to use analytics to track patterns and customer responses to various marketing strategies. Let’s take a look at how analytics can help your social media because believe me when I say most webmasters do not track basic social media data.