Photo by Nadia Szopińska
Photo by Nadia Szopińska
Larger businesses usually have an employee or a section within their organization that can write effective press releases, but smaller businesses usually don’t have anyone on staff who can write a comprehensive and concise press release, and the businesses lose an important—and free—advertising avenue. Fortunately, write a good press release isn’t as hard as most people think, and a few guidelines help eliminate the intimidation factor.
