Succeeding online comprises of largely two aspects – a good marketing strategy and a functional and appealing landing page. The appearance, navigability and functionality of your website are what constitute good web design. Your landing page is the first point of contact between you and your potential customers. Hence, it has to be able to effectively communicate to the visitor about the kind of products you are dealing with and your brand in general. Only an easily navigable user friendly website can achieve this. Let us now examine the parameters required to construct a visually appealing website that is easily navigable.